Services

If you want to win, strategic PR must map directly to your business objectives. Do you want to establish a thought-leadership stake in the industry? Generate sales? Deposition the competition? Create a new category or launch into a new market? Our specialty is developing tailored programs and platforms that generate real, measurable results.  Ingredients include:

How do we know if we’ve moved the needle? We measure it—quantitatively and qualitatively.

Public Relations Measurement

We assess how PR results advance clients’ strategies and business objectives. For media coverage, we set quarterly goals, report on impressions and advertising equivalencies.  We measure message quality, track online conversations and assess a company’s share of voice. 

Measuring Leads and Impact over Time

Have website hits increased?  Has the sales force seen an increase in lead generation? 
We also can go much deeper if you like.

Integrated Metrics Reporting and Analysis:

• Reach and engagement
• What % of the target population was reached?
• How many interacted with our programs and tactics?
• How engaged were they?

Qualitative Testing, “Self-reported” Quantitative Data, Marketing Impact, and Research Surveys:

• Impact on awareness and understanding of the key educational objectives, for awareness, image and understanding.
• Behavioral impact
• Have we shifted how the target audience thinks, acts and talks?

Sentiment Analysis:

• Shifts/trends and share of the online conversation
  • How have we shifted the conversation online amongst our target?
  • What are they saying about us and our solutions?
  • Have these topics evolved in line with our educational objectives?