Services

If you want to win, strategic PR must map directly to your business objectives. Do you want to establish a thought-leadership stake in the industry? Generate sales? Deposition the competition? Create a new category or launch into a new market? Our specialty is developing tailored programs and platforms that generate real, measurable results.  Ingredients include:

It takes competitive knowledge, precision and practice to communicate technology -- the fastest moving, most competitive industry in the world. We help you get it and keep it in a constant state of readiness.

To Know Your Environment

Our programs are based on research, analytics and competitive communications intelligence that provide us with content for the media and keep our outreach ahead of the competition:

• Analyst, influencer, media, customer and partner perception and message testing audits and focus groups
  
• Comprehensive secondary research tools
  
• Primary market research capabilities
  
• National omnibus surveys
  
• Electronic media tracking
  
• Internet monitoring research
  

To Develop Your Position

We continually pump new energy into the program:

• Branding and Positioning
• Thought Leadership Platforms
  
• Quarterly Program Strategy Tuning
  
• Creative Brainstorming for programming, special marketing initiatives and timely media content

To Increase Your Leverage

We help you communicate with clarity every chance you get:

• Executive, product and sales management media and presentation training
  
• Detailed briefing documents and personal coaching for each influencer and media interview
  
• Meeting accompaniment and feedback