Services

If you want to win, strategic PR must map directly to your business objectives. Do you want to establish a thought-leadership stake in the industry? Generate sales? Deposition the competition? Create a new category or launch into a new market? Our specialty is developing tailored programs and platforms that generate real, measurable results.  Ingredients include:

There is a small but powerful universe of people who will make you or break you. We help you win their mindshare and keep it strong.

Strategic Counsel

• Great communications starts with the senior attention that’s behind every move we make together.
  
• From content development through delivery, one of our principals personally leads the thinking around every detail of our outreach on your behalf.

The Influencers

In the United States, the media reports the opinions of third party experts. Our people use tools as old as the mail and as recent as Internet monitoring to identify and reach the players in the conversations that matter to you. Depending on your needs, we offer programs to inform and influence:

• Market and Financial Analysts
  
• Technology industry influencer and guru
  
• Vertical industry influencer and experts
  
• Conference and trade show organizers
  

The Media

Media relations is at the heart of every program, based on our knowledge of each player and what he or she needs at any given point in time. We’re skilled at delivering results in business, trade, vertical, online and mass media, using techniques such as:

• Vision and product launch media tours
  
• Press events
  
• Reviews and awards programs
  
• Crisis and issues management
• Social Media
  • We offer a full range of social media strategies and tactics
    
  • We help clients build out their social media presence and then implement a variety of programs to build loyal followers
    

The Customers and Partners

In technology, referenceable customers are like gold – a key ingredient of media articles and conference panels and an essential to the case history coverage that drives sales leads. Partners serve the same goals and also can extend your image and executional reach. We have a proven program to help you develop the most productive relationships with each:

• Customer reference and success stories placements
  
• Customer awards programs
  
• Partner co-promotions
  

The Sales Force

You can generate the increased sales revenue to pay for your public relations program many times over when we leverage your results into greater sales force success. We can work with your direct and field sales organizations to help pull through the public relations into such areas as:

• Sales Force Presentation Training
  
• Sales Seminars
  
• Customer Visibility programs
  

Employees

"A brand is the way an organization behaves." We have communications training programs to help your organization better understand what you need to accomplish and to increase its pride and effectiveness in getting the job done.

• Employee surveys
  
• Employee communications
  
• Brand positioning internal affiliation programs