Connecting Point Communications
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PreparationExecution

Preparation

It takes competitive knowledge, precision and practice to communicate technology -- the fastest moving, most competitive industry in the world. We help you get it and keep it in a constant state of readiness.

To Know Your Environment
Our programs are based on research, analytics and competitive communications intelligence that provide us with content for the media and keep our outreach ahead of the competition:

  • Analyst, influencer, media, customer and partner perception and message testing audits and focus groups
  • Comprehensive secondary research tools
  • Primary market research capabilities
  • National omnibus surveys
  • Electronic media tracking
  • Internet monitoring research

To Develop Your Position
We continually pump new energy into the program:

  • Branding and Positioning
  • Thought Leadership Platforms
  • Quarterly Program Strategy Tuning
  • Creative Brainstorming for programming, special marketing initiatives and timely media content

To Increase Your Leverage
We help you communicate with clarity every chance you get:

  • Executive, product and sales management media and presentation training
  • Detailed briefing documents and personal coaching for each influencer and media interview
  • Meeting accompaniment and feedback
These people are always thinking about business success. They have great branding expertise. But they also know how to manage successful product reviews, and drive sales. I consider them lifetime partners.
— David Hancock
President and CEO
Deep Video Imaging
Former CEO
Hitachi PC
Former Senior VP
Apple Marketing