Phase Two Strategies Co-CEOs Launch New Company

Connecting Point Communications Reflects New Client Needs

March 5, 2003 – San Francisco, CA: William and Christine Boehlke, co-CEOs of Phase Two Strategies, today announced that they have launched Connecting Point Communications, a new organizational structure and brand designed to reflect the evolving needs of the technology sector. Phase Two Strategies has been one of the country's top 10 independent technology public relations specialists over the last several years and was awarded Honorable Mention for PR Week's 2001 Mid-sized Agency of the Year.

"Phase Two Strategies worked well when people had time to move in orderly, defined phases,"said Christine Boehlke. "But today's business environment functions very differently, and our new firm is built to reflect that."

"In today's environment, every quarter must be its own command performance. So Connecting Point Communications is about knowing all the right pressure points and how to connect them to achieve success at each distinct point in time,"Boehlke said. "That requires a high level of awareness, understanding, ability to think and create on ones feet and a persuasiveness verging on evangelism."

"We've designed Connecting Point from the ground up to give clients the hard hitting communications they need to succeed in today's challenging environment,"said William Boehlke. "The technology sector will once again prosper but it will be fundamentally different than it was during the last two decades."

"Our new company has at its core a partnership structure to let us offer greater quality and breadth of talent and services without building overhead, along with a number of other value facilitators. Just like today's client companies, it is lean and mean. That gives us a 'structure of choice' for companies as they position themselves for an upturn, because flexibility and value are going to be core requirements into the future."

Connecting Point Communications is located at 665 Third St., Suite 100, San Francisco, CA 94107. Its phone number is 415-442-4000 and its email address is admin@cpcomm.com.

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