Contivo Hires Connecting Point Communications

July 27, 2005 – San Francisco, CA. Contivo, leading provider of automated integration solutions for the enterprise, has hired Connecting Point Communications (CPC) as agency of record, announced Christine Boehlke, CEO and Founder. CPC will provide public relations and related services.

Headquartered in Mountain View, California, Contivo’s VMS (Vocabulary Management Software) tools let companies automate their EII, EAI and B2B integration projects and build repositories for automated semantic integration that can save more than 70% of ongoing maintenance costs. Contivo Chief Technology Officer David Hollander is a co-inventor of XML and has co-chaired both the W3C Web Service Architecture Working Group and the XML Schema Working Group.

“We’re very pleased to have CPC join us as our partner in building greater visibility for Contivo,” said Keith Feingold, President and CEO. “We believe that CPC’s experience in areas of importance to us - from middleware to web services – will be a major asset. We also value Chris’s expertise in helping technology companies simplify messages and articulate their brand in a way that is easily understood. We’re looking to CPC to help us across all our positioning and marketing efforts.”

“We’re delighted to join Keith and his team not just for public relations, but for a truly integrated marketing program that connects public relations visibility with website lead follow through,” said Boehlke. “Almost any enterprise can save large sums of money by incorporating Contivo tools into its design and maintenance. Contivo VMS is such a productivity enhancer that it can be considered an important ‘ingredient’ of a well-tuned enterprise. And that is the story we plan to tell.”

Connecting Point Communications is one of North America's leading independent public relations firms. Founded in 2003 by Christine and William Boehlke, formerly CEOs of Phase Two Strategies, and headquartered in San Francisco, Connecting Point Communications connects clients with the people who will help them succeed.

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