Master Replicas Chooses Connecting Point Communications

March 1, 2005– San Francisco, CA. Master Replicas, a leading producer of high end movie and television prop replicas, has engaged Connecting Point Communications as agency of record, announced Christine Boehlke, CEO and Founder. Connecting Point Communications will provide public relations and related services.

Headquartered in Walnut Creek, California, Master Replicas has helped pioneer the category of official, licensed movie and television collectible prop replicas. The company creates a limited number of select prop replicas annually, adding to the uniqueness and value of each piece. To ensure the accuracy of its replicas, Master Replicas goes through a rigorous development process with an obsessive attention to quality and detail. Its portfolio of licenses includes leading properties from Disney, Star Wars™, Star Trek™, Lord of the Rings, Shrek and Predator™.

“Given the scope of our properties, we market our products across a broad variety of consumer audiences,” said Rick Bayless, Master Replicas Vice President of Marketing. “We found Connecting Point Communications to be a great fit because of their broad backgrounds, creativity and obvious passion for their work. The passion component is especially critical for us since our products align with psychographic attributes as well as demographic ones.”

“We are thrilled to represent such an amazing collection of the most meaningful moments in our entertainment history,” said Boehlke. “As Rick likes to say, we’re not selling products as much as we’re selling ‘a piece of the action.’ We look forward to re-connecting consumers of all ages with some of the most precious memories of their lives.”

Connecting Point Communications is one of North America's leading independent public relations firms. Founded in 2003 by Christine and William Boehlke, formerly CEOs of Phase Two Strategies, and headquartered in San Francisco, Connecting Point Communications connects clients with the people who will help them succeed.

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