Connecting Point Launches Kensington “Digitally Actives™” at CES

January 5, 2005 – Las Vegas, Nevada – Kensington Technology Group’s booth was a focal point at this year’s Consumer Electronics Show (CES) in Las Vegas. Connecting Point Communications was there as well, helping launch the new branding platform it developed with Kensington, defining the company’s core role in today’s mobile environments as being uniquely optimized to serve the needs of “the Digitally Active™.”

“Connecting Point Communications has done a great job of helping us articulate our very unique expertise within the mobile environment,” said Rob Humphrey, Kensington Director of Marketing. “Our products and new branding platform have been extremely well received at CES and we believe this is the beginning of what will be another very successful year.”

“While we enjoy getting high visibility for each of the innovative products within the Kensington line,” said Christine Boehlke, Connecting Point Communications Founder and CEO, “there’s nothing like having the strategic and creative elements of brand definition all come together in an obvious ‘Ah Ha’. The brand position of serving “the Digitally Active™” suits Kensington perfectly and we already have many exciting ways for bringing the brand platform to life in the works for our 2005 public relations program.”

Headquartered in San Mateo, California, Kensington is the technology division of ACCO Brands, Inc., a unit of consumer products company Fortune Brands, Inc. (NYSE: FO). Kensington creates innovative products that anticipate and address the needs of “the Digitally Active™” those for whom digital devices are constant companions. Whether in the office, in the home, or on the move, Kensington® accessories are inspired by practicality, creativity and simplicity.

Connecting Point Communications is one of North America's leading independent public relations firms. Founded in 2003 by Christine and William Boehlke, formerly CEOs of Phase Two Strategies, and headquartered in San Francisco, Connecting Point Communications connects clients with the people who will help them succeed.

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